Temu and the IACC Launch a Dedicated IP Program: What Temu Sellers Should Know
On October 20, Temu announced the IACC-Temu Program with the International AntiCounterfeiting Coalition, letting member brands escalate complaints and submit keywords and images for proactive monitoring. Temu sellers may see more proactive takedowns.
What happened
On October 20, 2026, Temu announced via PR Newswire a dedicated IP protection program with the International AntiCounterfeiting Coalition (IACC), called the “IACC-Temu Program.” The IACC is a U.S.-based anti-counterfeiting organization whose members include many international brands. Temu joined the IACC as a General Member earlier in 2026.
What the program does (per Temu’s release)
It is a voluntary program for IACC member brands that complements Temu’s existing IP reporting channels:
- Escalation: Member brands can escalate pending notices, notices where they want further review of a response, and rejected notices through the IACC portal.
- Proactive enforcement: Member brands can submit keywords and images so Temu can identify potential infringements before they are reported.
- Direct support: Escalated cases get 1:1 handling by Temu IP specialists, with a committed response within 48 hours, plus quarterly check-ins.
The release also cites figures from Temu’s 2026 IP Protection Report: 331 potentially infringing listings removed proactively for every complaint-based takedown, and a proactive monitoring database covering more than 15,000 brands, about three times the prior year. These figures are Temu’s own and have not been independently verified.
IACC President Bob Barchiesi said early results of the joint program have been positive for member brands.
What this means for Temu sellers
The release does not say what happens to sellers or accounts after a takedown. Our assessment:
- More takedowns without a specific complaint are likely. With brands submitting keywords and images in advance, and proactive removals already dominant, sellers may find listings removed before any complaint reaches them.
- Rejected complaints may come back. Brands can now escalate previously rejected notices for review, so issues sellers thought were closed may resurface.
- Platform takedowns and lawsuits run in parallel. Marketplace complaints and Schedule A suits are separate enforcement paths, and many IACC member brands are also frequent Schedule A plaintiffs.
Our suggestions
- Review titles, keywords, and images in your Temu store and avoid brand names, logos, and official photos
- When a listing is removed, find out which brand complained and on what right, preserve evidence, then decide whether to appeal
- If a complaint arrives together with frozen funds, a lawsuit is likely underway; have the case reviewed promptly
Sources
Temu listing removed or store frozen?
Tell us the complaining brand, the affected products, and your store status. We will help you tell a platform complaint from a lawsuit and explain your options.